If you are marketing your business online but don’t have a blog, then you are missing out on a golden opportunity to position yourself as an expert and promote your products and services.
Blogs may have started out as online journals but 15 years on, they have evolved into marketing powerhouses that can generate sales, build authority and increase engagement for your small business.
Blogging is perfect for every entrepreneur. It doesn’t matter if you are a start-up business or running a growing concern, or whether you have a bricks-and-mortar store or operate solely online. The bottom line is that blogging can help drive traffic to your website, build authority and create community.