Whenever a client asks me for blogging advice, I always stress the importance of getting your own private blog. I covered the differences between creating a free blog using sites like Blogger and WordPress.com previously so I won’t repeat myself here.
Let me just say that self-hosting your WordPress blog is always the way to go.
There are a couple more important reasons why you should start your own blog which I’m going to outline here along with a step-by-step overview on how to actually set up a new blog from scratch.
You Have A Unique Message
Firstly, I believe that each one of us has a unique message to share with the world.
You may not know what your life purpose is right now or even think you have one but I am convinced that not one of us is an accident.
If we look at nature for inspiration, we can see that everything has its place and a specific role to play.
Every pebble in the sand, every blade of grass in a field and every creature that walks this earth is important and part of a grand scheme.
Why should we be any different?
That’s why I am convinced that Our Creator (and please replace this with whichever descriptor you choose) did not put us on this planet for no reason at all. There are no accidents.
In fact, right now there is an idea that is bubbling away inside you that is seeking expression. You may know what that is, you may have an inkling or you may be totally oblivious. The truth is, there is something that only you can share with the world.
The sad fact is that I regularly meet many brilliant and talented people with outstanding ideas who just don’t get the attention they deserve. They don’t know where to start or if they are online, find it impossible to stand out.
The #1 reason for this is because they don’t have a platform to get themselves seen and heard or they haven’t built it correctly and with a strategy in mind.
Why You Should Start Your Own Blog
In the past, self-expression used to be the preserve of the wealthy, the well-connected and the talented.
But since the advent of the Internet and the growth of blogging, ordinary people like you and I can reach others with our message, share our brilliance and connect with like-minded people.
The development of WordPress has made blog creation easier and cheaper than ever. And the very first important step is to build a homebase online, something that Michael Hyatt refers to as your platform.
A platform is very distinct to having a social media presence on sites like Facebook, Twitter, LinkedIn, Pinterest and the like.
Don’t get me wrong, social networking sites are incredibly powerful marketing tools and great places to hang out, build connections and nurture relationships.
But they also present a danger to your business and marketing if you don’t use them correctly.
If you conduct all your marketing on sites like Facebook then you need to understand that your content is not your own and you could be putting your business at risk.
Copyblogger calls this digital sharecropping, and likens it to building your business on someone else’s land.
Any time you post content on sites like Facebook then that content belongs to Facebook, not you. This means that your business is at the mercy of Facebook and its ever-changing platform.
What if you accidentally violate Facebook’s terms of service and they delete your account? Or what if Facebook introduces changes that make it harder for you to reach your potential customers as they did with the recent introduction of EdgeRank?
This could spell disaster for your fledgling business.
But Facebook is not the only culprit. Twitter has become more draconian in recent weeks and is suspending accounts for no apparent reason because it suspects spam. Pinterest will also very likely follow suit in the near future.
When you set up your own WordPress blog, you are in charge.
Your blog is hosted with a hosting provider of your choice and you choose when and how to share your content across the most relevant social networking sites.
This is the best way to drive traffic back to your own platform and build a community that you can convert into customers and clients in time.
7 Steps To Set Up Your Own WordPress Blog
If you are like many first-time bloggers, you may be intimidated by the thought of setting up your own blog. This is not unusual and often comes down to fear of the unknown rather than actual capability.
Just three years ago, I taught myself how to use WordPress via articles like this one and YouTube videos. It’s amazing how quickly you can improve if you apply yourself.
I now help others design and build websites of their own if they don’t have the time or desire to set up a blog themselves.
But if you are ready to take the plunge and want some guidance, here is an awesome infographic on how to set up your very own self-hosted blog from CopyBlogger. Just follow these simple steps and you’ll soon be on your way with little effort.