Pinterest is now the 3rd most popular social network site in the world and probably be the best social network in the world. In fact, the latest report from comScore, an Internet analytics company, puts Pinterest at #50 of the top 50 United States websites for September 2012 with 25.3 million unique visitors. (comScore via Wired)
Pinterest’s traffic is particularly impressive because it seems to be made up of quality, targeted visitors who are highly attuned to commerce. This could be due the popularity of images of clothing, jewelry and other consumer goods on the site, which causes “pinners” to click through to websites in the first place. In other words, Pinterest users convert very well.
And it seems that businesses especially retailers are finally starting to take note by leveraging Pinterest to significantly increase their traffic and sales.
In an interesting move, the online store platform Shopify analyzed 25,000 of their stores to see where the referral traffic was coming from.
They found that a huge number were not only being referred by Pinterest but more importantly, Pinterest users are 10% more likely to make a purchase over visitors sent from major social media networks such as Facebook, Twitter and LinkedIn.
They also noted that orders coming via Pinterest tend to be higher, almost double in fact, than those referred by Facebook. In short, Pinterest users buy more and spend more per transaction, so isn’t that reason enough to be adding Pinterest to your marketing mix?
This infographic by Shopify drills down into Pinterest’s potential for retailers and provides some fascinating insights.
Are you using Pinterest to generate sales for your business? How is it working out? Please comment below.