Are you wondering how to set up a brand new Pinterest Business Page from scratch?
Or have you already got going with Pinterest but aren’t sure how to convert your account correctly for business?
You are not alone. I get dozens of enquiries on this topic alone and I must admit Pinterest hasn’t made it very easy either. That’s why I have decided to outline the complete process step-by-step in this post.
Two Types Of Pinterest Accounts
From its conception in 2009 until the middle of 2012, Pinterest only had one generic type of account. This made things very simple for users and suited Pinterest’s early adopter community of crafters and DIY enthusiasts.
However this one-account-fits-all model was not cut out for the ambitious growth Pinterest’s founders had in mind. It may shock you to learn that 4 months after launch, Pinterest only had 200 followers.
So what changed? How did Pinterest shift from a fringe social network favored by mommy bloggers to the image-sharing social powerhouse it has become today?
Much of Pinterest’s meteoric rise can be put down to the site’s intuitive navigation and focus on social discovery versus search, a huge trend in the past two years that Pinterest was able to capitalize on.
Pinterest provides an attractive and streamlined layout where users can pin images that intrigue and inspire them to their boards. By linking these images back to the source site, many brands were and are able to successfully move potential customers back to their retail sites.
As this graph from Shareaholic shows, there was a surge in interest in the network throughout 2012 that led to explosive growth of Pinterest. This no doubt prompted the founders to introduce a series of roll-outs late last year.
The first one was removing the invite-only restriction in August 2012. You no longer have to wait for an invitation to join from Pinterest or any another pinner. Anyone can now sign up using Facebook, Twitter or email.
The second big step was the introduction of business accounts or business pages, which marked a definite shift towards Pinterest going corporate and seems to be paving the way for monetization of the platform down the road.
So let’s take a look at how you can create or convert your Pinterest account to a business page and the benefits of doing so.
Should I Convert My Pinterest Account?
Pinterest business pages are free to create and work differently to Facebook fan pages because they currently don’t actually look any different from the front to your followers.
There are however some tangible benefits to be had from switching to a business account as well as legal implications that you need to consider.
#1 If you are using Pinterest to promote any type of commercial activity, including blogging, promoting a non-profit organization or you are a public figure, then it’s advisable to convert your account to a business page.
#2 Having a business account is an essential first step in order to gain access to many of the new features that Pinterest has already introduced for business accounts such as verification and its new web analytics tool.
#3 If you have been using Pinterest for some time and have already achieved a considerable following then it makes sense to convert your current account to a business one rather than creating a brand new business page from scratch. Doing so will allow you to retain your current followers, username and settings.
Convert A Pinterest Account To A Business Page
Here are #6 simple steps to quickly convert your Pinterest account.
#1 Click On The Pinterest About Tab
First log in to Pinterest and go to the About tab on the top right of your page. Scroll down to the For Businesses option
#2 Go To Pinterest’s Business-Specific Page
This will take you to Pinterest’s special business page.
Select the red button in the center of the page that says Join As A Business
#3 Choose To Create Or Convert Your Pinterest Account
The next page will give you the option to either Create Business Account from scratch or Convert your current personal account to a business page.
The steps are essentially the same but for converting your account, hit the Convert page option on the far right.
#4 Log In To Your Pinterest Account
Pinterest will then require you to log in again to make sure you are the rightful owner of that account so go ahead and do that.
#5 Complete Account Conversion
You will then be taken to a new page titled Convert To Business Account.
This first field on this page asks you to define your business type. If you click on the down arrow to the right of the tab you will see a sub-menu with a several options.
These options are only seen by you and are not set in stone. They can be changed at any time so don’t get too hung up on the different options.
Simply choose the one that most closely describes your business activity.
It’s worth noting that there are some overlaps. Authors, bloggers and personal brands for instance could choose either public figure, professional or brand.
The remaining fields are pretty self-explanatory so be sure to fill them in as fully as possible especially the web address section to help your followers find out more about you and your business.
#6 Accept Pinterest’s Terms Of Service
Once you hit Convert Account, your account will automatically be converted to a Pinterest business page and you won’t be able to revert back.
You will then be taken to a special Getting Started page that offers tips and advice on getting the most out of your new business account including how to verify your Pinterest account.
How To Create A Pinterest Business Page
The steps for creating a new business account are similar to converting a personal account but you must first join Pinterest.
There are currently 2 options open to new users.
- Join up at the main Pinterest site
You can either sign up via the main Pinterest homepage and select the business option. It is tucked away at the bottom of the page so is very easy to miss.
- Join via the Pinterest business-specific page
The second option is to sign up at the special Pinterest business page I mentioned earlier. Both options will actually take you to the same destination so it doesn’t matter which one you choose.
This is the same page I covered in step #2 above for converting your Pinterest account.
You therefore need to hit Join As A Business and you will be taken to a page titled Create Business Account.
This is again the same page we saw earlier in the process I outlined to Convert your account and the steps are pretty much the same. Only this time you are creating a brand new Pinterest business account .
Simply fill in all the fields and at the end, Pinterest will ask you to accept its new terms of service. Save your settings by hitting the Create Account to confirm your new business account.
So there you have it, #6 simple steps to either convert your personal account for business use or set up a brand Pinterest business page from scratch.
Have you created a business account or converted your personal page? If so, how did you find it? How has your business benefited from Pinterest’s recent changes? Please comment and share below.