With Pinterest, it’s all about getting people’s attention. Everyone’s Pinterest stream is already jam-packed with beautiful, eye-catching images so making your pins stand out should be your number one objective.
You need to focus on uniqueness and on grabbing your customers’ attention. This sounds simple but in reality it isn’t the easiest thing in the world.
Here are #6 tips to create Perfect Pinterest Pins that go viral on Pinterest.
1. Relevance Is Key
Your boards need to be interesting, colorful, and most of all, relevant to your target audience. Check out a few popular boards on Pinterest and you’ll quickly notice that the way pins fit together is much more important than any single image. The best way to achieve this for your own Pinterest page is to create many boards around a specific idea and make sure all of your pins fit into that topic.
The narrower and more focused your board is around a specific topic the better as this will enable you to make lots of boards on every aspect of your niche and offer your followers more value through your content.
2. Include Descriptions
Each board has a field right below the board name where you can add a description. Similarly, every pin comes with a caption area that you must populate. I see too many people leave these key areas blank and therefore miss out on occupying their share of valuable Pinterest “real estate”. Don’t fall into this trap!
These text areas are very important because they clarify what the pin or board is about to your visitors. Make sure all your descriptions and captions are keyword-rich and succinct so they accomplish two things for you. First, they should tell users exactly what the Pinterest pin or board is about in clear, concise language.
Include your best SEO keywords but use them in a way that’s natural so they don’t sound forced.
Second, your descriptions and captions should be written to grab attention, just like the images themselves.
Descriptions should be keyword-optimized, but wherever possible, include calls to action and links in both your pin captions and your board descriptions.
3. Use Hashtags And Tagging
Where possible, use hashtags (#) in front of key search terms and (more sparingly) the “@” symbol for other users whom you mention in descriptions.
A hashtag placed in front of a word turns that word into a clickable link so that whenever a user clicks on the link they’ll get redirected to a search on Pinterest for that particular keyword.
This is great way to show up more often in Pinterest searches, increase your visibility for your keywords and drive traffic to your own website. Adding an @username links through to that user’s profile and notifies that person that you have mentioned them. It works in exactly the way that you would mention someone in a Twitter or Facebook update.
This is a powerful way to get noticed by “influentials” in your niche, connect with other users on Pinterest and build relationships.
4. Add Your URL
Whenever you pin content from your website or blog, and especially when you upload images from your computer, be sure to include a URL to the linked content.
You can add this to the link box when editing your pins to enable users who click on the image to go straight through to your website. But remember, you can also add your URL directly into the caption area where Pinterest will hyperlink it.
This increases the likelihood of a visitor seeing it and clicking on it, and is the best way to drive traffic to your site.
Just be aware that this technique works best for full URLs rather than shorteners like ‘bit.ly’, which Pinterest has now started to block.
5. Use Price Tags
If you’re showcasing products or services that your company offers, add a price tag to the image. Simply type in a price in the caption area, remembering to add the currency symbol, either $ or £ in front of the amount. Pinterest will instantly slap on a large price tag over the image and add it to their Gift section. This is an open invitation for your visitors to shop for your goods or services directly through your Pinterest account.
6. Get A Pinterest Routine
The best way to keep a steady stream of repins coming and gain more followers is to create a pinning routine. Set aside a certain amount of time each day for pinning, or better still create a weekly schedule for your activity outlining the target number of pins, likes, comments and repins you want to achieve per week.
Remember, Pinterest is a social network and like all social media, you mustn’t forget the social aspect. Pinterest requires daily attention, certainly in the early stages, to work effectively for you and your business. This means devoting some time daily to regularly comment, like and repin other people’s content and interact with the Pinterest community.
Now, what about you? Have you already tried out some or all of these strategies? What has worked best for you to create your Perfect Pinterest Pin?