“Follow your heart but take your brain with you.” ― Alfred Adler
Anyone can make money online and if you’ve ever attended an internet marketing event or a webinar—it sounds so easy, right? Just push a few buttons, run this software, follow this program and hey presto, you too can make thousands of dollars in an instant.
Well, it’s not.
Most marketers won’t tell you the one thing you need to do to really make money online. Even though some of them are doing this themselves they want you to believe that their products and services are the magic solution to your money woes.
So what do internet marketers know that they’re hiding from the rest of us? And how do you make money online without scamming other people and turning into a sleazy used car salesman yourself? The answer may surprise you.
How To Make Money Online
Recently, many of you have been emailing me about how you can get into Internet marketing and how to make money online. The word passive income comes up a lot. So does Facebook, Pinterest, blogging and websites.
Some of you are wondering if it’s possible to leave your job for good or if internet marketing is just one big scam.
A few of you, like the client I was speaking to recently, have already spent thousands of dollars on expensive mentors and digital programs only to find yourself poorer and more frustrated than ever.
Others still are overwhelmed by all the confusing information out there. You tell me you just don’t know where to start. Should you be focusing on your blog, social media or something else?
What Marketers Don’t Tell You
Some marketers don’t want you to know what I’m about to tell you.
The simple answer is because they get rich by keeping you in the dark.
They may feed you a few Facebook strategies, tease you with some blogging tactics or let you in on their sketchy email marketing tips but it’s rarely the full picture that will get you to your ultimate goal.
That’s how they have built their empires.
That’s how they can afford to travel the world and spend long vacations in Europe or India while you are left trying to figure out how to really make money online.
They know that as long as they can keep enough of you hooked on their useless programs that promise instant riches you’ll keep coming back for more.
Does this sound like an addiction? Good. It’s meant to.
Over the years I’ve seen far too many normally sane people attend one internet marketing event after another, one webinar after another. You can almost smell their desperation.
Like Pavlov’s dogs they rush to the back of the room or hit the Buy Now button as soon as the “guru” tells them to. Just so they can snap up the last few copies of the latest “shiny object” that they are convinced will help them crack the code.
Build A Business Vs Make Money Online
This bit is important. It could stop you from wasting money and a lot of time.
It could be the answer to getting your book published and making sales rather than having it languish on Amazon. It could help you launch a successful online business, spend more time with your family and move to your dream home.
The secret to how many successful people make money online, including myself, is simple:
Build a proper business and stop chasing the illusion of easy money.
There’s a big distinction between the two – and I hope you can see the difference.
Building an online business (or any business for that matter) involves taking a holistic approach.
It’s based on who you are, what you want out of life and packaging your talent into products and services aimed at a specific group of people with a definite need.
It involves thinking like an entrepreneur, even if you’re currently working for someone else, building a solid platform online and learning how to market your value. The “make money online” approach on the other hand is completely different.
The primary goal is that you make money not your customer. It often involves targeting specific niches that marketers tell you are “evergreen” and promoting products that rarely offer any real long-term benefits to the customer.
Mostly it’s about short-term tactics – tinkering here and there – rather than implementing an overall business strategy.
Don’t get me wrong, this approach can be very profitable. Hundreds of marketers are making money like this right now by taking advantage of desperate people.
But it’s not what I’m about. And if you’re reading this, I don’t think it’s what you’re looking for either.
By building a proper business and seeing it through to the end you are giving yourself the best chance of success. It’s the only way to create a sustainable income and the lifestyle you desire.
So why do so many people get this wrong? Why do they overlook something so obvious and fall for the get-rich-quick schemes? I have my own thoughts on this but first let me give you a little back story…
My Experience of Internet Marketing
First, let me tell you straight: I’m just like you.
I had a successful career for most of my life interrupted by a couple of periods where I ran my own businesses, so I’ve been on both sides of the fence – a salaried employee and an entrepreneur.
I have plenty of common sense, a strong work ethic and always strive for excellence even when I worked for others. I’m slightly smarter than the average person but I’m not Einstein – even though my partner tells me I have an amazing memory!
So when I stumbled into Internet marketing a few years ago, I truly believed that I could master it and make money online quickly. It seemed like the answer to all my prayers to help me escape the rat race and create passive income.
To fast-track my progress I invested in a few digital programs and signed up for some high-ticket mentoring. Heck, I even worked for one ethical marketer for peanuts because he promised to show me the ropes!
But a few months later I was no closer to my goals and more confused than ever. Here’s what happened:
- The digital programs involved creating dozens of fake social media profiles using software and spamming people with offers. It didn’t work and made me feel lousy.
- The mentor told me to adopt a fake persona, create quick cheap “make money online” products to sell to desperate people looking for business opportunities. No surprise that that didn’t work either.
- As for the “ethical” marketer who promised to teach me everything he knew…let’s just say that one look behind the scenes and it was clear that there nothing ethical or of substance there.
Why am I sharing this? Not to make you feel sorry for me.
I take total responsibility for my experience and accept that it is almost a rite of passage these days for the newbie entering the sometimes seedy world of Internet marketing.
Neither do I want dismiss the whole industry. I know there are many genuine, honest marketers selling amazing products, some of whom I’ve mentioned in a previous blog post.
I just want to show you that if this can happen to me, then it can happen to you. As in any industry there are some unscrupulous people out there so you need to be careful.
Unfortunately, avoiding shiny bullets and get-rich-schemes has nothing to do with common sense. If it did, these types of scammers wouldn’t have so many victims.
Why We Fall For Get-Rich Schemes
I think the reason why so many of us get sucked in by these so-called gurus is because on some level we believe it’s possible to get something for nothing. If you’re anything like I was, you’re probably harboring one of the following limiting beliefs:
- It will take too long to set up a real business.
- It is too hard to learn new things – I’m too old to start over.
- I can’t be bothered working things out myself; just give me a blueprint.
- I don’t have anything of value to offer – who would listen to me?
- Other people are making money this way, why can’t I?
Believe me, this kind of lack-mindedness will take you longer to achieve your goals and keep you playing small. Besides, life just doesn’t work like this.
No one (apart from governments!) makes money, you earn it.
Money is an exchange of value. The more value you give, the more wealth you can create.
As Randy Gage says, if you want to become wealthy, you need to find problems to solve.
But how does the ordinary person do this?
Well, right now there is a rich reservoir of talent and creativity inside you.
If you dedicate enough time and effort you will discover there is something that you can do and become the best in the world at – or at least good enough for others to value and pay to learn or acquire from you.
This is your sweetspot and should be your starting point.
The Best Way To Make Money Online
People earn money from the Internet every day and so can you. Large companies like Amazon, Zappos, Facebook and ASOS are all real companies selling real products and services online.
But millions of small businesses and entrepreneurs are also making money online with legitimate products and services that they are promoting with the help of timeless marketing techniques. So it’s entirely possible for you to do it too.
Natalie Sisson provides this simple formula for online success that I agree with:
Your Sweetspot + Niche Market + Timeless Marketing = A Profitable Online Business
Most internet marketers, the good and the bad ones, are using this exact formula to make money online.
They know which psychological triggers to use to make people buy from them, which buzz words create the most urgency and what sob story (real or fabricated) they need to tell you to tug at your heart strings and compel you to hit the “Buy Now” button.
But you don’t have to do this in an unethical way. If you create an online business that is aligned with your personal goals where you can genuinely help people with your knowledge and expertise and provide real value then you will make money.
That’s just what I did. And if I can do this, so can you (And I mean that.)
That’s why over the next few weeks, I am going to delve deeper into each of these topics to help you move forwards with your business.
Don’t Play Small, Live Out Loud
As humans we often play small and talk ourselves out of the greatness that is our true birthright.
We doubt ourselves and don’t believe we have what it takes to be a success. We succumb to fear and sabotage ourselves before we even start.
We look at others and marvel at how successful, exceptional or talented they are, not realizing that we too have the same potential.
I believe you have something to share with the world. I know that perhaps like me you’ve sabotaged yourself once too often by not playing full out or falling for scams in an effort to get there faster.
It’s time to stop hiding your light. The world needs you and your voice.
You just have to be brave and follow a simple plan long enough to let your greatness shine brightly. That’s the real way to make money online and anyone can do it.
What About You?
Do you believe it’s possible to make money online? What have your experiences been so far with Internet marketing?