Traffic is the lifeblood of any online business and it goes without saying that you need to make sure your website attracts a steady stream of visitors if it is going to survive and thrive.
But for some reason, Traffic Generation also happens to be one of the least sexiest topics.
Just mention site visitors, SEO or analytics to most people and you’ll see their eyes begin to glaze over.
Regardless whether you are at the beginning, the middle or in full flow of your blogging career, getting more traffic and keeping it is the bane of every blogger’s life and quite often a mystery too.
Here are 5 simple ways to turn your blog or website into a traffic magnet.
#1. Create Amazing Content
Content is king as they say and there’s no getting round this. If your content sucks then there is no reason for anyone to hang around on your site.
Whereas if you provide well-researched, thought-provoking and relevant blog posts that answer the questions your audience typically ask then they will love you for it.
The other benefit in creating interesting and engaging content is that it also makes light work of traffic generation.
Visitors will be drawn to your site, be more likely to share your content across the web and will keep coming back if what you write is high quality.
You see getting more traffic is only the first step.
Once you start attracting a lot of visitors, remarkable content will get them to stick around and convert them into regular readers, subscribers or what Seth Godin calls “a tribe”.
So make this your number one priority if you want to magnetize more traffic to your website.
#2. Encourage Sharing
Make it easy for visitors to your site to share your content by clearly placing social share buttons on each page. There are some great ones around and these days many provide analytics and a user-friendly, attractive interface.
Be sure to add the social buttons at the bottom of every blog post and check that they work.
You wouldn’t believe the number of times I’ve read an interesting blog post only to find that the Pin it button in particular isn’t working correctly.
It isn’t enough to just add them though, ask your readers to share your content. You’ll be surprised but it really can be that easy.
The moral of the story? Ask and ye shall receive hordes of traffic to your blog.
#3. Create An Email Signature
How many emails do you think you send out every day – 10? 50? 100? Why not make them work for you by driving traffic to your website or blog?
Many email programs allow you to create a basic electronic signature or better still why not check out Wisestamp?
This amazing app has both a paid and a free version that lets you create a basic signature including a link to your website and automatically adds it to the bottom of every email you send out.
Whenever people see your email signature, they will very likely click on the links and check you out. This can send you unexpected traffic that may not normally have found you.
What’s more, you can even insert social media icons so recipients can connect with you across your most active social networks.
#4 Practice Guest Blogging
Guest blogging has to be the unsung hero of traffic generation and basically relies on the age-old technique of “borrowing authority” from the superstars in your niche.
First, identify the blogs that you want to guest post on. As a rule of thumb, they should be bigger than you, ideally with an Alexa rank of 500,000 or less, and cater to an audience similar to yours.
Then, read through the site’s content to get an idea of the style and types of posts that are popular. You should look out for those that get lots of retweets, comments and likes.
As you read, consider what you could write about. Send the blog owner a brief email introducing yourself and outlining the idea you have in mind.
If you have done your research correctly, most people will say yes. If they do, then be sure to write the guest post quickly and send it to them within a few days.
Once the post is live, it’s good practice to check back often and respond to comments. This is the Highest Quality way to get more traffic to your site while getting some spikes in your stats!
#5 Get Commenting
Commenting is a strategy practiced by many savvy bloggers and can help you on several fronts.
Essentially, it involves visiting similar blogs to your own, reading the content and leaving a thoughtful comment. It certainly shouldn’t be confused with spamming.
First, constructive commenting can feed into the guest blogging strategy #4 because it will help you get noticed by influential bloggers and increase the likelihood of attracting guest posting opportunities.
Commenting can also help you get familiar with a particular blog’s content, its audience and the keywords that are being used to drive traffic, which can all inform and improve your own blogging efforts.
Thirdly, commenting on a big blog that provides dofollow links can also give you valuable backlinks that can in turn boost your own site’s ranking.