At times you can become confused and overwhelmed with everything there is to do when it comes to social media, but remember none of your efforts should be in vain.
Social media is a great way to build a good reputation for yourself but you need to understand your audience to get the most from your postings on Facebook, Twitter, LinkedIn etc.
To get a good return on investment from your social media marketing, make your content unique, varied and engaging whenever possible. Humor and inspirational quotes are popular forms of content and can add variety to your updates.
You can post funny videos or provide links to great content that you’ve found. But be sure to keep your humor clean to avoid causing offence or damaging your professional reputation!
Questions are another great way to elicit a response from your followers. Think about issues that your audience is likely to resonate with and ask THEM questions about that topic. Turn it over to them and they will love you for it.
The key thing with social media is consistency. Good content is essential for maintaining social traffic and staying connected to your audience. People and search engines are likely to deem social profiles and blogs abandoned if they are not regularly updated.
As a rule, you should post daily on most social networks, but sites like Twitter may require you to provide updates several times a day. When using Facebook, it is also important that you update your profile and page as often as possible.
If you don’t update your content frequently, you will probably lose friends and fans over time.
Check the insights in the admin area of your fanpage to see when you get most interaction and what types of updates attract most likes and comments.
For blogging, it’s best to aim for weekly posting as a minimum, but three times a week is even better. Don’t worry if you are having a hard time coming up with new content. Slow down and take the time to write quality articles. Quality beats quantity every time.
By regularly posting to your blog, you train your visitors to come back at specific times to read your new blog entries. This has been shown to work if you consider how many people subscribe to newsworthy, informative websites and blogs.
Stay consistent and do your best to create quality content to maintain interest among your followers.
When utilizing social media, ensure that you’re using all the media outlets that are possible. Although Facebook is used by many people, you should also “diversify” your social media marketing to include other social media networks such as Twitter, Pinterest, LinkedIn and others. The more your business is out there, the greater your exposure and the higher your chances of success.
Combine your social media and email marketing efforts where possible. When you send out a marketing email, be sure to include links to your Facebook and Twitter profiles at the end of the email or in your signature.
If you use LinkedIn, connect up your blog posts to your LinkedIn account. This is a time saver, and you will get more exposure if you reach out to your LinkedIn friends and your blogging community simultaneously.
Using social media marketing may be tough at first, but it’s important that you stick with it. Building a network and attracting followers takes time, and you may not immediately see the benefits of social media marketing.
After all, you’re attempting to build an entire network of followers for your business. All told, this could take months or even years before you have a substantial network of followers.
What about you? Which social network(s) has yielded the best results for your business? Or have you yet to take the plunge? Please share your experiences below.