Are you struggling to come up with new blog post ideas?
You’ve probably heard the mantra “Content is king” a million times and you know that blogging is a powerful way to build an audience and drive traffic to your website.
But what can you do when your deadline is looming and you are still staring at a blank computer screen? The first thing is – don’t panic!
Writer’s block can strike at any time and affects expert bloggers and aspiring newbies alike.
Second, remind yourself why you are blogging in the first place. Besides your own blogging goals, the chances are that you started your business in order to help solve a problem. You may not frame it like this but think about what you do for a moment.
Do you coach people to be happier and more confident in life? Are you a health or fitness expert who has cracked the secret to lasting weight loss? Can you help others find their dream job or advance their career?
By switching your focus from “you” to “them” you can literally become a writing machine overnight.
Focus On Your Reader
If you want to keep coming up with new blog post ideas then you have to put your reader at the heart of your content marketing strategy. I touched on this in a previous post about finding your blogging voice but you need to imagine your ideal customer and think about his or her pain points.
Here are a few questions to ask yourself:
- What is he/she struggling with?
- What does he/she need help with?
- What could help him/her right now?
- What topics in [your niche] interest him/her?
Millions of people are searching for answers every day in Google, online forums, social media sites etc, so why not be the resource they are looking for?
Start to provide the answers to their burning questions in your blog posts. In fact, have the courage to address the questions that no one in your industry is willing to answer.
If you can be the person who is willing to share the secrets others won’t you will never run out of content ideas and you will build a raving fan base at the same time. This is the strategy that has won Pat Flynn of Smart Passive Income the hearts and minds of thousands of readers who wanted to learn how to really make money online.
In an industry known for its secrecy, hype and miss-selling Pat chose to reveal the exact strategies that have helped him make an impressive income online every month and disclose his actual revenue.
This degree of transparency may not be right for everyone but you won’t go wrong with your business if you address your audience’s concerns first when generating your blog post ideas.
12 Brilliant Blog Post Ideas
Check out this colorful infographic featuring 12 brilliant blog post ideas to help you get your creative juices flowing again, regardless the industry or niche you are in.
I’m not going to lie. Creating fresh, interesting and useful content consistently can be challenging. Blogging works but should be viewed as a long-term strategy. It takes considerable time, commitment and creativity but stick with it and you will soon reap the rewards.
How do you keep your blogging fresh and relevant? Which of these 12 blog post ideas have sparked some inspiration for you?
Infographic Source: Wishpond